Hum’s the Word

A while back I purchased a bottle of hum after seeing it on a few blogs and was intrigued by it.  Not long after trying it I knew it was something that fit my cocktail style perfectly, and I even featured it on my From Crass to Craft Mixology Monday event.  For those of you unfamiliar with hum, it’s a rum based spirit/liqueur infused with cardamom, lime, ginger and hibiscus, and has a richly deep purple color, created by mixologists Adam Seger and Joe McCanta.  It’s a very well conceived liqueur that has a wonderful pronounced hibiscus profile that is balanced by minimal sugar.  Of course being a rum derived liqueur, it does play very nice with it, but it also works really well with just about any other spirit, including bourbon.

I find that the hibiscus/bourbon duo is a highly neglected flavor combination.  And hum’s addition of ginger and cardamom really helps make the sell.  For me, while I really lean towards the brown, bitter and stirred concoctions for the fall/winter time, there is something to be said for a well made sour every now and then, especially when it involves whiskey and spice.  Being the type whom never likes to just only make classics in the traditional way, I wanted something that would be accessible and interesting to those whom may not reach for sours right now, and would have a balanced tone with hints of spice, ginger and hibiscus.  That and I like colorful cocktails.  Cheers.

Hum’s the Word

1 3/4 oz Elijah Craig 12 Year Bourbon

3/4 oz hum

3/4 oz Fresh Lemon Juice

1/4 oz Honey Syrup (1:1)

6 drops Bittermans Elemakule Tiki Bitters

Combine ingredients over ice, shake and strain into a chilled cocktail glass and enjoy.

hums the word

Color:  Vibrant Purple-violet

Flavor:  Aged bourbon with notes of hibiscus, honey, ginger, allspice and nutmeg

Texture:  Medium-light and smooth

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